Socially Responsible Managers
Socially responsible managers
When we talk about socially responsible managers, what we are really doing is calling attention to :a particular type of emphasis in the expectations of the manager role.
We are not indicating a radical new relationship between the businessman and society. In the Age of Enterprise, the entrepreneur aggressively pursue 'd profit for its own sake. It is a mistake, however, to interpret this self-seeking activity as antisocial.
On the contrary, it was precisely what society required at the time for the capital accumulation that was needed to attain a high rate of economic growth. Entrepreneurs were allowed to behave in an essentially selfish way because such behaviour was well suited to the industrialization of the economy that was the required means to achieving a higher standard of living for all the members of society.
Now that the most arduous part of the task of building an industrial economy has been completed, a new type of behaviour is coming to be expected of business leaders.
The vast power that society has placed in their hands must now be used to achieve a different set of objectives than those envisaged by the captains of industry.
Since these objectives are more explicitly social in character than profit making appears to be, it is not surprising that many observers conclude that the socially responsible manager is now trying to serve social ends, whereas his nineteenth-century predecessors did not. But the entrepreneur and manager roles cannot be distinguished on the basis of which one is more socially oriented to the , because they both are instrumental means to social ends.
The basic difference between them is in the nature of the ends which they serve. The role of the modern manager; cannot be the same as that of the nineteenth-century entrepreneur because of the vast changes that have occurred in the social systems of the economy and society.
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